The five-minute rule for inbound leads

Most businesses respond to inbound leads in hours. Deals are won in minutes. The gap between the two is the cheapest growth available to you, and it costs nothing in media spend.

Wiring the first five minutes

• Route every form, WhatsApp and call into one inbox with an owner.
• Trigger an instant acknowledgement, then a human attempt inside five minutes.
• Escalate automatically when nobody picks the lead up.
• Track speed to first response as a weekly operating metric.

You already paid for the lead. Responding late is the most expensive discount you can give.